Vera Wang Unveils 'Love' Eau De Parfum, Celebrating Romance and Commitment

Renowned fashion and bridal designer Vera Wang has launched her latest fragrance, Vera Wang Love Eau De Parfum, marking a deeply personal project that celebrates love and commitment. Released online in April 2025 and arriving in Ulta stores in May, the fragrance features a unique blend of mandarin, pink pepper, blackcurrant, tuberose, jasmine sambac, amber woods, and a signature Queen of the Night floral note created for Wang as a sustainable alternative.

The perfume bottle, shaped like a solitaire diamond ring, reflects Wang's background in jewelry design and symbolizes unbreakable love. At 75, Wang emphasizes the need for optimism and human connection, expressing that the creation of this fragrance was a "labor of love" reflective of her lifelong commitment to celebrating love, romance, and individuality.

Despite not fitting the traditional definition of a romantic, Wang views love as a universal and evolving concept and hints at future iterations of the fragrance to interpret different kinds of love.

For those interested in experiencing Vera Wang Love Eau De Parfum, it is available for purchase online and in select stores. The fragrance offers a sophisticated and romantic scent profile, making it a perfect gift for special occasions or a personal indulgence.

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