Lush Hair Launches New ‘Lush Nova’ Line at Lagos Fashion Week 2025

Beauty and lifestyle brand Lush Hair Nigeria made a bold statement at Lagos Fashion Week 2025 by unveiling its newest premium product line, “Lush Nova”, while also serving as the event’s Official Hair Sponsor.

The Lush Nova collection is a sophisticated range of hair extensions designed to blend luxury, comfort and modern aesthetics. According to the brand’s marketing manager, Vivian Obiano, the line was created to “merge quality, comfort and luxury into one seamless experience.” The product promises soft-natural textures and a “radiantly beautiful” look, aimed at women who value both elegance and self-expression.

During the launch event at the fashion week, the brand featured more than 20 models and two high-profile ambassadors — Nollywood star Rachael Okonkwo and celebrity chef and two-time Guinness World Record holder, Hilda Baci. While Hilda and six models showcased the new Lush Nova line on the runway, Rachael and the remaining models highlighted the versatility of Lush Hair’s existing extension range, creating a vibrant showcase of hair artistry in motion.

By aligning with a major fashion event, the brand positions itself as a reference point for beauty innovation in Africa. As Lush Nova rolls out to salons and retail channels, the brand emphasizes that this launch is about empowering women to express confidence through style.

With the new line officially unveiled, the next phase will focus on consumer reception, distribution, and how Lush Hair leverages this momentum within the hair-care and beauty market in Nigeria.

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